What the Market Day Means for Young Innovators
The University of Windsor’s Market Day, held on November 3‑4, turned the campus into a vibrant marketplace run entirely by high‑school students. More than just a trade fair, the event is a key part of Enactus Windsor’s Ascent program—a hands‑on course where grades six through twelve learn to create, market, and sell products while honing financial literacy skills. For students, it offers real‑world practice in product development, branding, and customer engagement. For educators, it demonstrates how experiential learning can bridge curriculum gaps and inspire entrepreneurial thinking before university.
How the Ascent Program Supports the Marketplace Experience
Enactus Windsor coordinates the event with a dedicated team of about forty university mentors who guide students from idea to execution. The eight‑week program follows a structured workflow:
- Ideation: Students brainstorm product concepts that solve a problem or fill a niche.
- Design & Production: They prototype, source sustainable materials, and create a finished item.
- Business Planning: Participants draft a simple business plan covering costs, pricing, and target market.
- Sales & Feedback: During Market Day, students pitch to the campus community, collect orders, and analyze sales data.
- Reflection & Pitch: The experience concludes with a Youth X pitch competition where promising ventures present to industry professionals.
By following this sequence, students encounter every step of the entrepreneurial cycle and gain tangible results to showcase on their résumé.
Student Highlights: Products and Lessons from the Day
Sports Swag: Functional Gear for the Active Youth
Students Kyle Sinnott, Nathan Dufour, and Jack Emery from St. Anne’s High School introduced Sports Swag, offering branded ski masks and arm sleeves. Their focus on high‑performance, reusable gear addressed a market need for comfortable, eco‑friendly winter accessories. In their booth, they demonstrated how to manage inventory, negotiate with suppliers, and adapt designs based on shopper feedback.
KOS Jewels: Creative Jewelry from Repurposed Textiles
Legacy Oak Trail’s Olivia D’Ambrosio and Kallie Carter fashioned braided bracelets from donated T‑shirts. The project emphasized circular economy principles—turning surplus fabric into style statements. Students calculated material costs, unit pricing, and profit margins, while building a digital storefront for future sales.
Sustainability as a Selling Point
Many vendors showcased items made from recycled or up‑cycled materials. From wallet‑shaped Christmas tree stands to eco‑friendly sport accessories, the trend showed that sustainability can be a compelling marketing angle in a campus community that values green practices.
Actionable Takeaways for Future Youth Entrepreneurs
Whether you’re a budding business student, a teacher looking to integrate entrepreneurship into your curriculum, or a parent supporting your child’s ingenuity, the Market Day experiment offers concrete strategies:
1. Start with a Problem‑Based Idea
Successful ventures often solve a clear pain point. Encourage your team to interview peers, survey classmates, or observe campus life to identify unmet needs. Document findings in a brief market research sheet—this becomes the foundation for a compelling value proposition.
2. Keep Production Lean and Sustainable
- Source materials that are ethically produced and, if possible, recyclable.
- Prototype quickly using readily available tools—3D printers, sewing kits, or laser cutters.
- Track material usage to set realistic cost estimates.
3. Build a Minimal‑Viable Brand Package
Even a small booth requires a coherent brand identity. Create a simple logo, a tagline that captures your mission, and consistent color schemes. Use free design tools such as Canva or Inkscape—and don’t underestimate the power of eye‑catching signage.
4. Price Strategically with a Clear Break‑Even Point
Calculate all direct costs (materials, labor, printing) and indirect costs (travel, booth rental). Add a target profit margin—typically 20–30% for student projects—and set a price that covers these while remaining attractive to peers. Offer bundle discounts and limited‑time promotions to drive initial sales volume.
5. Practice Pitching and Customer Interaction
Effective communication is essential. Prepare a 30‑second elevator pitch that includes the product, the problem it solves, and why the audience should buy. Role‑play scenarios with classmates playing customers to refine tone, body language, and objection‑handling skills.
6. Collect Data and Iterate Quickly
Use simple tracking sheets or spreadsheets to record sales, customer comments, and questions. After each interaction, note any recurring concerns or compliment to adjust product features, packaging, or messaging for upcoming sales events.
How Educators and Mentors Can Replicate the Model
Teachers can embed the Market Day framework into existing courses by:
- Allocating project‑based weeks for venture creation.
- Inviting local entrepreneurs to mentor breakout sessions.
- Providing access to maker spaces or community labs for prototyping.
- Arranging a campus‑wide showcase where students can practice pitch and sales.
- Linking lessons to curriculum units—finance, marketing, design, and sustainability.
With institutional support, this model scales from a single school to a district‑wide initiative, fostering a culture of innovation among the next generation of leaders.
Beyond the Day: Sustaining Momentum and Growth
Market Day can be a springboard for continued entrepreneurship:
- Online Presence: Encourage students to launch simple e‑commerce sites or social‑media pages to continue sales after campus events.
- Business Planning: Work on longer‑term plans—distribution channels, collaboration with local retailers, or participation in regional fairs.
- Funding Opportunities: Explore grants for youth businesses, community sponsorships, or crowdfunding platforms like GoFundMe or Kickstarter.
- Mentorship Networks: Connect students with alumni and industry professionals who can provide guidance and potential partnerships.
Get Involved with Enactus Windsor’s Youth Entrepreneurship Program
Enactus Windsor’s Ascent program welcomes students from across Windsor‑Essex to engage in hands‑on entrepreneurship. By joining, you’ll receive:
- Expert mentorship from university faculty and local entrepreneurs.
- Access to campus maker spaces and financial support for prototyping.
- A platform to launch products during Market Day and future events.
- Recognition through the Youth X pitch competition.
Take the first step toward transforming your idea into a viable business and build a portfolio of real‑world experience that sets you apart on college campuses and beyond.
Conclusion: Where the Experience Leads
The University of Windsor’s Market Day exemplifies how structured, experiential programs empower youth to translate creativity into commerce. By learning to design, produce, and sell in a controlled, supportive environment, students gain skills that extend far beyond the classroom—financial acumen, customer service, marketing, and resilience. For the next wave of entrepreneurs, the knowledge and confidence acquired today create the foundation for tomorrow’s innovations.
Take Action Today
- Apply now to Enactus Windsor’s next Ascent cohort and unlock mentorship, resources, and a marketplace launch.
- Contact your school counselor or teacher to explore how the Market Day framework can be integrated into your curriculum.
- Invite local businesses to sponsor your future venture and expand your networks.
- Plan your first prototype session this week and start turning ideas into tangible products.
