How Santa Became a Campus Tradition
Every December, the University of Windsor in Canada transforms into a winter wonderland, and at the heart of that transformation is a familiar figure in a red suit: Santa Claus. The tradition began more than four decades ago when Dr. Bruce Kotowich, interim director of the School of Creative Arts, stepped into the role of Santa for a university stage‑theatre production. What started as a one‑off performance evolved into a yearly highlight that brings holiday magic to students, faculty, and staff alike.
The Early Days of Santa Bruce
Dr. Kotowich’s first encounter with Santa was accidental. While filming a commercial for a local Hudson’s Bay store, a colleague needed a substitute Santa. Though initially hesitant, Kotowich accepted the role, and the experience revealed the power of embodying a beloved character. The instant joy on children’s faces and the way adults softened into their childhood selves made him realize that Santa was more than a costume—it was a conduit for shared memory and community.
From Stage to Campus
After completing graduate studies at the University of Cincinnati’s College–Conservatory of Music, Kotowich continued to refine his Santa portrayal. He collaborated with theatre departments, received coaching in movement and makeup, and even taught Santa schools where performers learn vocal health, stage presence, and character research. These skills translate directly to the campus setting, where Santa Bruce becomes a living symbol of holiday spirit.
Impact on Students and Staff
For many students—especially international students who may have never seen a Santa in person—meeting Santa Bruce is a cultural milestone. The event often coincides with the end‑of‑term breakfast, a time when the campus community gathers to celebrate achievements and look forward to the holidays. Faculty and staff also experience a palpable shift: shoulders relax, conversations turn nostalgic, and the atmosphere becomes charged with warmth.
Creating Memories that Last
When Santa enters a room, the energy changes almost instantly. The presence of a red suit and a booming voice can lower tension and elevate morale. Students take photos, share stories, and feel a sense of belonging that extends beyond academic life. Faculty members report that the event encourages collaboration and kindness—values that resonate with the broader mission of the University of Windsor.
Beyond Campus: Santa’s Outreach
Santa Bruce’s influence reaches far beyond the university’s boundaries. He participates in the Windsor Symphony Orchestra’s Holiday Pops concerts and visits towns across the county to support local charities. These appearances reinforce the message that the holiday season is a time for generosity and community service.
Connecting with the Wider Community
Through televised broadcasts during the COVID‑19 lockdowns, Santa Bruce helped reassure audiences across North America that Christmas would still arrive. His performances demonstrate how a single figure can bridge distances and bring comfort to people in challenging times.
Message of Kindness and Collaboration
In a world that continues to face challenges, Santa Bruce emphasizes the importance of kindness, trust, and collaboration. He reminds the campus community that “kindness paired with trust, collaboration, and patience is essential.” This message aligns with the University of Windsor’s commitment to fostering an inclusive and supportive environment for all.
How You Can Get Involved
Whether you’re a student, faculty member, or community partner, there are several ways to participate in the holiday celebrations:
- Attend the annual Faculty and Staff Holiday Gathering to meet Santa Bruce.
- Volunteer for the Windsor Symphony Orchestra’s Holiday Pops concerts.
- Share your holiday memories in the comments below to inspire others.
- Contact the School of Creative Arts for more information on Santa workshops.
Join the Celebration
Don’t miss the chance to experience the magic that Santa Bruce brings to the University of Windsor. The holiday season is a time to celebrate community, kindness, and shared joy.
Schedule a campus visit to learn more
